The Wild, Wild West: The Rocky Terrain of the Accounting Industry

The Wild, Wild West: The Rocky Terrain of the Accounting Industry

Is your accounting firm surviving on just a Fistful of Dollars? Could you really do with A Few Dollars More?2014 GBU report cover

The Good, the Bad and the Ugly – wait for it – of the Australian Accounting Profession is here to save you.

For 12 years running, the Good Bad Ugly (GBU) has been the forerunning publication of its kind, collecting juicy data from accounting firms of all shapes and sizes (and locations!) to create the biggest and most inclusive benchmarking report available to Australian accountants.

Today, the 2014 edition of the GBU is now available for purchase. This year’s report focuses on five key critical areas of disruption in the Australian accounting industry:

1. Structuring and managing your practice as a business

2. Key client servicing and relationship management

3. Delivering relevant services

4. Achieving efficiency gains through technology and systems

5. Engaging a flexible workforce.

With easy-to-interpret data tables, commentaries from industry leaders and practical how-to case studies from the nation’s highest performing firms, this is a publication not to be missed.

For just $295, you can have the full report right in your hands – or if you’re more of a try-before-you-buy kind of guy (or gal), download the free Executive Summary first.

If you’re feeling a little like The Accountant with No Name, and you know that you need to up your game, then the GBU is for you. We guarantee you that it’s worth it – and it’s got as many plot twists and hidden surprises as the original Leone-Eastwood masterpiece.


Connect with us (@businessfitness) on Twitter with #GBU.

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