Keen to step up your marketing efforts but reluctant to add a new team member to the mix? Though nothing will ever be as effective as someone dedicated full-time to making your firm shine, there are a few things you can do to increase your marketing efforts with little cost and effort. The easiest way to do this is to outsource your marketing.
If you’re aiming for a fresh image, try sourcing designers and developers through websites like Fiverr, Upwork, Elancer and Freelancer. Price vary depending on experience and education, but you’ll generally find much more cost effective solutions than approaching local design agencies. Here you can take care of everything from logo and branding to websites, business cards, document templates and email signatures – to name a few. Try a simple logo makeover first, and go from there.
- Social Media Updates
Through these sites or even word of mouth, it is relatively easy to find a freelancer who’ll accept a monthly fee to take care of your social media updates. We recommend seeking freelancers who have had or currently have clients in the accounting/finance industry, as this kind of job requires some knowledge of what’s happening in the industry, accounting-related vocabulary and the way accounting firms work.
- Purchasing your newsletter and blog content
There are several resources available that create topical newsletter and blog content for accountants (designed for your clients) at relatively low prices. These people know what they’re doing and take this burden off your hands. Check out Practice Paradox’s services to get you started.
At the end of the day, marketing needs to be a priority, but not one that stops you from doing what you’re best at. If it’s not your thing, let someone else take care of it – but make sure it definitely is taken care of.