Want to get up with social media but not sure the best place to be? There are dozens of platforms out there, but not all will reap the rewards your firm is seeking. Here’s what we know about the most effective social media platforms for Australian accountants right now.
Twitter and LinkedIn have proved to be by far the most popular virtual hangouts for accountants.
LinkedIn allows firm partners to publish long-form posts educating clients on a range of topics, acting as a kind of personal, authoritative blog that can complement your company blog particularly well. You can also, as an individual or a company, post small, Twitter-style updates. The easiest way to keep on top of these is to link your LinkedIn account to your Twitter account through an external application like Sprout Social, Social Oomph or Hootsuite. LinkedIn also has several useful groups for Australian accountants to join and share their experience, ask questions, give advice and participate in industry-related discussions.
On the other hand, Twitter provides a slightly more informal environment to interact with clients, prospects and others in the industry. Retweets and replies demonstrate an active presence in the industry and support for your fellow accountants. Sharing updates about events you’ve been to, pictures of your team and your office, and links to your blog and other relevant articles show you’re more than just number-crunchers.
What are you waiting for? Get posting!
If you’re interested in best practice for LinkedIn, this article is a great place to start: http://theprofitablefirm.com/blog/guest-blog-top-10-linkedin-tips-for-accountants/.