Good, Bad, Ugly: What Are You?

Good, Bad, Ugly: What Are You?


The survey’s open and the race is on! Get your data into our online benchmarking survey and receive a free customized HowNow Comparison report for your accounting firm (valued at $795) prior to the release of the 2014 Good Bad Ugly (GBU) Report, which you’ll also receive a free electronic copy of.

‘The Good, the Bad and the Ugly of the Australian Accounting Profession’ is the most established, respected and comprehensive benchmarking study of the Australian accounting profession, with the largest data sets available to analysis.

The GBU assesses data against a multitude of KPIs for the full range of accounting firms – city, suburban and regional; small, medium and large – there’s no discrimination here! Widely regarded as the industry’s leading publication, accounting firms have used our report for over 13 years to identify areas for improvement, systems and techniques for making business smoother and future challenges and opportunities to prepare for.

We’re existing in an age of immense disruption, and it’s certainly no secret. But is existing enough? Will it last? In the 2013 GBU edition, we noticed that firms who were (in a Wildean explanation) actually living instead of merely existing – that’s to say, thriving as opposed to surviving, were not ones to sit around and watch the industry pass them by.

These firms are ones actively implementing smart strategies to transition their business model, their services and their clients’ expectations so suit the requirements of the somewhat elusive future.

This year’s survey and report will be Australia’s leading guide to assess your accounting firm’s fitness and profitability in the digital business era, with expert insights into the critical challenges facing the professional adviser wishing to stay modern and relevant in five key areas:

1. Key client servicing and relationship management

2. Delivering relevant services

3. Achieving efficiency gains through technology and systems

4. Engaging a flexible workforce

5. Structuring and managing your practice as a business

If you don’t need any more convincing, click here to download the guide for completing the 2014 GBU survey and here to complete the survey.

For all questions regarding the survey and report, email us here.

Written by HowNowHQ View all posts by this author →

HowNow is the leading email and workflow management software for accountants across Australia - and now we're available worldwide! Our new cloud software creates a frictionless end-to-end workspace for ultimate client service. We’re not just leaders of smooth business – we’re leaders of the future.

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